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Pragmatic Marketing

A framework for practical marketing is based on delivering products that customers would like and identifying their requirements. It involves interacting with customers, developing an initial prototype of the product, and testing the product with them to ensure it meets their requirements. The process continues through the entire life-cycle of the product.

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Track and trace

Track and trace is an essential supply chain management tool for managing supply chains. It lets businesses be aware of where their goods are. This information assists companies in improving their logistics workflows, cut down on time and reduce costs. In addition it aids in improving quality and efficiency. It also helps reduce manual inventory counts and checks. It is also helpful in avoiding production disruptions due to poor or insufficient appliances or raw materials.

During the pandemic, many companies realized that they didn't have visibility from the beginning to the end of their supply chain. This led to a surge in demand for smart, scalable, track and trace technology that could provide more accurate, reliable information on the performance of a supply chain. These new technologies are able to make the supply chain more resilient to disruptions in the future and safeguard the health of consumers and their families.

Serialisation is a feature that can be integrated into your CMMS to improve the track and trace capabilities of your company. This will ensure that each item has its own unique identification number that can be recorded and tracked in real-time. This will also assist you in complying with strict regulations, such as those regarding food safety. Using a digital platform like MaintainX that is integrated into your CMMS software, will allow you to analyze and access the data through a simple interface.

The term "track and trace' can be confusing, as it sounds similar to "follow the track." However this is a distinct process, and it involves recording the journey of a vehicle or a shipment. All parties involved in the supply chain can access this information, including customers. This gives the customer more confidence in the delivery and allows them to determine whether it was damaged or lost in transit.

At each stage of the process of transport, almost all parcels are digitally scanned. The information is then made public online, allowing customers to see the status of their shipment at any time. Both the shipping companies and customers will enjoy an improved experience when shipping. This also lets them provide this service at a lower cost.

Counterfeit detection

Businesses suffer billions of dollars in losses each year due to counterfeiting and grey-market diversion. It costs brands their reputation and damages trust, and, in the case of food items and medicines, threatens the health of the public. To combat this scourge real-time tracking of the item level is essential. However, due to costs, digital authentication has typically been reserved for high-value products.

Pragmatic's world-leading visual detection technology powers a variety of counterfeit prevention tools that work in tandem to safeguard your business. It is based on our patent-pending Visual-AI stack, and offers the ability to be flexible and scalable in detecting counterfeits for your platforms and marketplaces. Our solution is designed to be speedy and accurate, as well as simple to use.

It detects and recognizes all types of fake documents - from digital images to "paper" banknotes. The system examines various features like watermarks, watermarks, and microprinting to confirm that your goods are authentic. This way, you'll be able to ensure your customers are safe and ensure that your goods conform to the standards of quality required. This helps you to boost your profits and boost confidence in your customers. The system can be utilized anywhere.