"Branding lessons from Baccarat♡" Fukuoka Couple Counseling Wise Fairy

Fukuoka Marital Counseling

Wise Fairy

Marriage Problem Counselor

I'm Yoko Tamai.

The other day, I went to a lecture on the topic of

MASTER CLASS

Branding of Luxury Brands

The lecturer was Baccarat Pacific Co., Ltd.

CEO Yoshikazu Yan Gayet

They're famous for their crystal glass

Baccarat is a brand that fits the word luxury

The village of Baccarat was founded in 1764.

Next year will be the 260th anniversary

It's still handmade by craftsmen

Branding that emphasizes message

My job is not to sell things,

but we share the same thoughts

First-class branding done by first-class companies

has many keywords that resonate with the heart

Due to the COVID-19 pandemic,

Baccarat's directly managed bar is closed.

Department stores are also unable to do face-to-face sales during the state of emergency, and I was touched by the story of how sales did not drop significantly and how the store continued to be loved by customers. Baccarat is not for special occasions, but for everyday use. We want people to have Baccarat by their side and enrich their lives. There were some witty stories and it was a very enjoyable time. Baccarat glasses are now available in Japan. There are two Baccarat bars in Tokyo and one in Osaka. We got a free ticket. If I go to Tokyo or Osaka, I'd like to stop by.